Conversation to Conversion is your B2B Social Media Goal

I posed this question on twitter a few times this morning - What are your thoughts?:

For #B2B, Conversation to Conversion is one of the main goals of being in social media; do you manage your leads coming in from Twitter? How?

B2B companies are looking for ways to provide ROI - and you, the social media enthusiast needs to find that value that will have your boss on the edge of his seat wanting more.

But what is it?

Can you convert conversation and relationship building with prospects and current clients into sales leads for your company?

And when you get that message that asks, "put me in touch with your sales rep, I want more details", do you have a process in place?

You may have a process set for current incoming sales inquiries, but does it need to be fixed? Or will you just point your lead to the same form everyone else uses?

Maybe you feel the relationship you have built up over the past 15 minutes deserves something better than a form to fill out (I mean really... what are you even talking to them for).

This just came through a tweet as I started to write from @gregverdino... I think it sums up your reason for being on twitter in the B2B world (in addition to giving kudos to current customers and stengthening brand awareness and loyalty).

How would you manage your leads coming through Twitter? What do you do today to manage current leads? Do you use the same process or have you thought of something clever to do? Share us your story..